Overview
Social Media Marketing Specialist Jobs in Ocoee, FL at Greenlight Pet ER
Title: Social Media Marketing Specialist
Company: Greenlight Pet ER
Location: Ocoee, FL
Role Description
This is a full-time, on-site role for a Social Media Marketing Specialist, based in Ocoee and Lake Nona, FL.
This role goes beyond managing social media, it’s about creating content that captures real moments inside a fast-paced veterinary emergency hospital.
The Social Media Marketing Specialist will be responsible for planning, creating, and executing content across platforms, including Instagram, TikTok, and other channels. This includes photographing and filming inside the hospital, capturing real cases (when appropriate), and producing engaging short-form videos such as Reels and TikToks.
You will manage the organization’s social media presence by creating, curating, editing, and scheduling content, while also actively participating in content production on-site. Responsibilities also include planning campaigns, analyzing performance metrics, and continuously optimizing content based on insights.
This role requires someone who is hands-on, creative, fast, and comfortable working in a real-time environment, capturing authentic moments that reflect the reality of emergency care.
You will work closely with the marketing team to ensure all content aligns with the brand’s voice, strategy, and growth goals.
Travel may be required to support content creation in other locations, including hospital openings and special projects. In these cases, travel expenses such as gas and accommodation will be covered by the company.
Qualifications
- Proven experience in Social Media Marketing and Content Creation
- Ability to film, photograph, and edit content (Reels, TikToks, short-form video)
- Strong understanding of digital storytelling and audience engagement
- Hands-on experience with AI tools such as ChatGPT, Claude, HeyGen, or similar, to support content creation, scripting, and optimization
- Proficiency with editing tools (CapCut, Adobe, or similar)
- Strong communication skills, both written and verbal
- Ability to analyze performance data and adapt strategies accordingly
- Comfortable working in a fast-paced, real-world environment
- Availability to travel when needed
- Detail-oriented with the ability to meet deadlines
Important:
A portfolio is required. Candidates must present previous work including both visual designs and video content (Reels/TikToks).
- Bachelor’s degree in Marketing, Communications, or a related field preferred
