Overview
MPESA Marketing Communication and Brand Manager (Internal/External) Jobs in Addis Ababa, Addis Ababa, Ethiopia at Safaricom PLC
Title: MPESA Marketing Communication and Brand Manager (Internal/External)
Company: Safaricom PLC
Location: Addis Ababa, Addis Ababa, Ethiopia
At Safaricom Ethiopia, we are a purpose-led technology company dedicated to transforming lives through digital connectivity and inclusive financial services. In under four years, we have grown to serve over 10 million customers, with our network now reaching 55% of Ethiopia’s population – a testament to our bold vision and trusted partnerships.
Guided by core values such as customer obsession, innovation, integrity, and get it done together, we are building a workplace that is dynamic, inclusive, and empowering. We believe our greatest strength lies in our people. That’s why, for two consecutive years, we have proudly get earned the Top Employer Award – in recognition for our unwavering commitment to fostering a supportive, innovative, and inclusive environment to people.
Join Safaricom Ethiopia and be part of a team that is shaping the digital future of Ethiopia. Here, your work has meaning, your voice matters, and your growth is our priority. Together, we are transforming lives for a digital future.
Role Purpose
M-PESA Marketing Manager is responsible for leading the development and execution of integrated marketing strategies that build the M-PESA brand and drive customer engagement across Ethiopia. The ideal candidate will lead brand positioning, integrated marketing campaigns, creative development, and marketing communications, working closely with internal stakeholders and agency partners to deliver compelling, culturally relevant, and consistent brand experiences across ATL and other marketing channels.
