Overview
Marketing and Business Development Officer Jobs in Addis Ababa, Ethiopia at Bethzatha General Hospital
Title: Marketing and Business Development Officer
Company: Bethzatha General Hospital
Location: Addis Ababa, Ethiopia
Company Description Bethzatha General Hospital is a healthcare organization based in Addis Ababa, Ethiopia, providing a range of medical services to the local community and surrounding areas. The hospital focuses on delivering safe, quality care supported by trained professionals and modern clinical practices. It aims to improve patient outcomes through efficient service delivery, continuous improvement, and responsible use of resources. Team members are encouraged to contribute to a collaborative environment that prioritizes patient well-being and organizational growth.
Role Description The Marketing and Business Development Officer is a full-time, on-site role based at Bethzatha General Hospital in Addis Ababa, Ethiopia. This role is responsible for developing and implementing marketing plans, promoting hospital services, and identifying new business opportunities to increase patient volume and service utilization. Day-to-day tasks include conducting market research, analyzing trends, preparing reports, and supporting the creation of promotional materials and campaigns. The officer will work closely with clinical and administrative teams to strengthen relationships with patients, partners, and referring organizations, while ensuring consistent communication and a professional brand image. The role also involves monitoring performance indicators, assisting with budgeting for marketing initiatives, and contributing to strategic planning efforts to support the hospital’s growth.
Qualifications
- Candidates should possess strong New Business Development skills, including identifying opportunities, building partnerships, and supporting growth initiatives.
- Candidates should possess solid Analytical Skills to interpret data, analyze market trends, and prepare clear performance and financial reports.
- Candidates should possess foundational knowledge in Finance to support budgeting, cost-benefit analysis, and evaluation of business proposals.
- Candidates should possess effective Communication skills for preparing presentations, drafting marketing content, and collaborating with internal and external stakeholders.
- Candidates should possess strong Customer Service skills to maintain positive patient and partner relationships and support a welcoming experience.
- Bachelor’s degree in Marketing, Business Administration, Management, or a related field is preferred.
- Experience in healthcare, hospitality, or service-sector marketing or business development is an advantage.
- Proficiency in basic office software and familiarity with digital marketing tools or social media platforms is beneficial.
- Ability to work collaboratively within multidisciplinary teams, manage multiple tasks, and adapt to a dynamic hospital environment.
