Horeca Sales Representative

Overview

Horeca Sales Representative Jobs in Mlolongo, Machakos County, Kenya at Mushus International K Ltd

Title: Horeca Sales Representative

Company: Mushus International K Ltd

Location: Mlolongo, Machakos County, Kenya

Foodservice & HORECA Field Sales Executive

Knorr Professional & Hellmann’s | Nairobi, Kiambu, Kajiado & Machakos | Full-time, field-based

Reporting to office in Quarry Road, Mlolongo every morning.

Every professional kitchen needs ingredients it can trust—whether it serves 30 guests in a café or produces thousands of meals through a catering contract.

Mushus International (K) Ltd is expanding the reach of Knorr Professional and Hellmann’s across Nairobi, Kiambu, Kajiado, and Machakos. We are looking for an experienced field salesperson to win new accounts, grow repeat business, and build strong relationships with the people who run professional kitchens.

About Mushus International (K) Ltd

We supply professional foodservice customers, including hotels, restaurants, cafés, catering companies, bakeries, quick-service outlets, schools, hospitals, corporate canteens, and central kitchens.

Our business is built on dependable supply, practical product solutions, and close relationships with chefs, business owners, and procurement teams.

About the role

You will manage and grow an assigned territory covering Nairobi, Kiambu, Kajiado, and Machakos counties.

You will spend most of your working week in the field—prospecting for customers, visiting professional kitchens, understanding their menus and food costs, conducting product demonstrations, taking orders, and following through until delivery and payment.

This role involves regular travel throughout the four counties and is suited to someone who can plan efficient routes, open new accounts, and consistently grow existing customers.

What success looks like

Within 6 months, you will have built:

• A growing portfolio of active foodservice customers
• Consistent repeat orders from existing accounts
• A strong pipeline of new opportunities across the four counties
• Trusted relationships with chefs, caterers, owners, F&B managers, and procurement teams
• Reliable achievement of monthly sales and new-account targets

What you’ll do

• Manage your assigned territory and achieve monthly sales and new-account targets.
• Prospect and open hotels, restaurants, cafés, catering companies, bakeries, quick-service outlets, schools, hospitals, staff canteens, and central kitchens.
• Identify promising commercial areas and plan efficient customer-visitation routes.
• Build strong relationships with chefs, caterers, business owners, F&B managers, and procurement teams.
• Conduct product demonstrations and tastings for Knorr Professional and Hellmann’s.
• Recommend suitable products based on each customer’s menu, volumes, operational needs, and food-cost targets.
• Grow existing accounts through regular visits, follow-ups, and relevant product recommendations.
• Take orders and coordinate internally to ensure accurate and timely delivery.
• Follow up on payments and maintain healthy customer accounts.
• Keep accurate smartphone-based records of visits, orders, payments, and sales opportunities.
• Report weekly on sales performance, pipeline, customer feedback, and competitor activity.

What we’re looking for

• At least three years of field sales experience in foodservice, FMCG, or culinary ingredients.
• A measurable record of achieving sales targets and opening new accounts.
• Experience selling to professional kitchens or foodservice businesses.
• An existing HORECA, catering, or institutional foodservice network within one or more of the target counties.
• Good knowledge of customer locations and commercial areas across Nairobi, Kiambu, Kajiado, or Machakos.
• Confidence engaging chefs, caterers, business owners, F&B managers, and procurement teams.
• Strong prospecting, presentation, negotiation, closing, and follow-through skills.
• Fluent English and Swahili.
• Willingness to spend most of the working week visiting customers across the four counties.
• A valid driving licence.
• Comfortable maintaining simple sales records using a smartphone.

How to apply

Apply through LinkedIn & WhatsApp your CV to +254 701 535 353, together with brief answers to the following:

1. Which foodservice products and customer segments have you handled, and which counties do you currently cover?
2. What is one measurable sales target or new-account result you personally achieved?
3. What is your minimum expected gross monthly salary?
4.  Why you are the right person to sell Knorr & Hellmanns to Kenya’s kitchens?

Applications will be reviewed as they arrive. Only shortlisted candidates will be contacted.