Overview
Group Product Manager Jobs in Karāchi, Sindh, Pakistan at Martin Dow Marker Ltd
Title: Group Product Manager
Company: Martin Dow Marker Ltd
Location: Karāchi, Sindh, Pakistan
About the Role
We are looking for a Group Product Manager – Gynae Care to lead the portfolio and drive sustainable brand growth. The role will be responsible for developing and executing brand strategies, managing product lifecycles, leading new product launches, and delivering sales, market share, and profitability objectives. The ideal candidate will bring strong marketing expertise, analytical and commercial acumen, and the ability to lead cross-functional teams and build strong relationships with healthcare professionals.
Key Responsibilities
- Develop and execute strategic marketing and annual brand plans for the Gynae Care portfolio, aligned with business and commercial objectives.
- Lead the end-to-end product lifecycle for key brands, including Sangobion Capsules, FCM, Cefixime, Quatrefolic, and Dydrogesterone.
- Analyse market trends, competitor activity, prescription behaviour, customer insights, and market data to identify growth opportunities.
- Develop and implement integrated promotional campaigns, including digital initiatives, scientific communication, visual aids, and other brand materials in compliance with regulatory requirements.
- Lead new product launches, CMEs, symposiums, and medical education programs for healthcare professionals.
- Partner closely with the Sales team to translate brand strategies into effective field execution and achieve business targets.
- Conduct regular field visits to gather market intelligence, evaluate campaign effectiveness, and coach field teams on product and brand strategy.
- Prepare and manage brand budgets, sales forecasts, and demand plans in collaboration with Finance and Supply Chain.
- Monitor brand performance through KPIs, prescription audits, IMS/IQVIA data, sales analytics, and other relevant market intelligence.
- Identify performance gaps and implement corrective actions to maximise brand growth and return on marketing investment.
- Train and mentor Product Managers and field teams on product knowledge, scientific updates, and brand strategy.
Qualifications & Experience
- Pharm-D degree.
- MBA would be an added advantage
- Proven pharmaceutical marketing experience, preferably with experience managing Gynae brands or portfolio.
- Strong analytical, strategic, and commercial acumen.
- Demonstrated ability to develop and execute effective brand strategies.
- Strong cross-functional leadership and stakeholder management skills.
- Ability to build and maintain effective relationships with healthcare professionals.
What We’re Looking For
We are looking for a commercially minded marketer who combines strategic thinking with strong execution, understands the pharmaceutical market, and can translate market insights into meaningful brand growth.
