Overview
Founder & Creative Director Jobs in Addis Ababa, Ethiopia at Labata Advertising
Title: Founder & Creative Director
Company: Labata Advertising
Location: Addis Ababa, Ethiopia
Company Description Labata Advertising is a growing creative agency based in Addis Ababa, Ethiopia, focused on delivering impactful advertising and brand communication solutions. The agency works with a range of clients to develop integrated campaigns across digital and traditional channels. Labata Advertising values innovation, collaboration, and culturally relevant storytelling that connects brands with their audiences. Team members are encouraged to bring fresh perspectives and drive high-quality creative work that supports client growth and market visibility.
Role Description The Founder & Creative Director is a full-time, on-site leadership role based in Addis Ababa, Ethiopia, responsible for shaping the agency’s creative vision and overseeing all major campaigns. This role involves developing overarching brand and campaign concepts, guiding the creative team through brainstorming, design, copywriting, and production processes, and ensuring that all work meets strategic objectives and quality standards. The Founder & Creative Director will collaborate closely with clients to understand their goals, present creative proposals, and refine ideas based on feedback. Responsibilities also include mentoring team members, establishing creative processes, coordinating with account and production teams, and contributing to business development through pitches and presentations. The role requires hands-on involvement in key projects while maintaining a long-term vision for the agency’s growth, reputation, and creative excellence.
Qualifications
- Demonstrated experience in advertising, branding, or creative agency environments, with a strong portfolio of campaigns and creative projects.
- Proven leadership skills, including team management, mentoring, and the ability to inspire and direct designers, copywriters, and strategists.
- Strong conceptual thinking and storytelling abilities, with expertise in developing integrated campaigns across digital, social, print, and broadcast channels.
- Excellent client-facing skills, including communication, presentation, negotiation, and the ability to translate business objectives into creative strategies.
- Solid understanding of marketing fundamentals, audience insights, and brand positioning within the local Ethiopian market and, ideally, regional or global contexts.
- Ability to manage multiple projects simultaneously, set priorities, and maintain high standards under tight deadlines.
- Experience in establishing or growing a creative business or department, including process development and resource planning.
- Bachelor’s degree in Advertising, Design, Communications, Marketing, or a related field, or equivalent practical experience.
- Fluency in English; proficiency in Amharic and familiarity with local culture and consumer behavior are strong advantages.
- Commitment to inclusive, non-discriminatory practices and the ability to foster a respectful, collaborative work environment.
