Overview
Content Marketing Officer Jobs in Addis Ababa, Ethiopia at Abet
Title: Content Marketing Officer
Company: Abet
Location: Addis Ababa, Ethiopia
About the Role
Abet is looking for a proactive and detail-oriented Content Marketing Officer with 2–3 years of hands-on marketing experience. In this role, you will be responsible for planning, researching, producing, and distributing compelling written and digital content that drives brand awareness, engages target audiences, and supports commercial growth.
The ideal candidate possesses strong investigative research skills, an exceptional command of written storytelling, and a solid understanding of modern digital marketing channels.
Key Responsibilities
- Content Creation & Copywriting: Write high-quality, clear, and engaging copy across multiple formats, including articles, website copy, social media updates, email newsletters, and marketing collateral.
- Research & Topic Exploration: Conduct thorough market, audience, and industry research to identify emerging trends, customer pain points, and content opportunities.
- Content Strategy & Calendar Management: Maintain an organized editorial calendar, ensuring consistent and timely publishing across all platforms.
- Campaign Execution: Collaborate with internal teams to align content initiatives with ongoing marketing and brand campaigns.
- SEO & Digital Optimization: Apply fundamental SEO principles (keyword research, structure, meta tags) to optimize web copy for organic visibility.
- Performance Tracking: Monitor content performance and engagement metrics across channels, using data insights to refine messaging and formats.
Qualifications & Requirements
- Education: Bachelor’s degree in any field (Marketing, Communications, Literature, Journalism, Business, or related disciplines are welcome).
- Experience: 2–3 years of direct, practical marketing experience (content marketing, digital marketing, or brand communications).
- Writing & Research Skills: Demonstrated passion and proficiency in in-depth research and high-standard professional writing.
- Portfolio: A portfolio or writing samples demonstrating adaptability in voice, clarity, and tone across different content formats.
- Language Proficiency: Excellent written and verbal communication skills in English and Amharic.
Preferred Skills & Competencies
- Strong analytical mindset with the ability to translate complex topics into digestible, engaging content.
- Familiarity with social media management, basic CMS platforms (e.g., WordPress), and analytics tools.
- High level of self-organization, deadline discipline, and attention to detail.
How to Apply
Interested candidates who meet the requirements should submit their CV, a short cover note, and relevant writing samples or portfolio to [email protected] with the subject line “Content Marketing officer”.
