Overview
Area Sales Manager Jobs in Ho, Volta Region, Ghana at Premier Poultry Limited
Title: Area Sales Manager
Company: Premier Poultry Limited
Location: Ho, Volta Region, Ghana
Company Description
Premier Poultry aims to become Ghana’s leading smallholder-focused poultry company. Our mission is to improve rural household health and wealth by supplying high-quality, vaccinated, brooded, and affordable dual-purpose chickens. Backed by international investors with proven success in Ethiopia (EthioChicken), Rwanda, and Uganda (Uzima), we seek motivated professionals to expand our presence across Ghana.
Role Description
The ASM will manage sales operations in the Volta Region, leading a team of Sales Representatives to achieve day-old chick (DOC) sales targets. The role demands professionalism, independence, frequent field travel, and the ability to thrive under pressure.
Job Responsibilities
A. Team Development & Management
– Recruit, onboard, and train Sales Representatives, Village Ambassadors (VAs), and Agents.
– Supervise and coach teams to meet DOC sales targets and KPIs.
– Conduct regular meetings to address challenges and share best practices.
– Replace underperforming team members as needed.
– Travel extensively to support field operations and expand market reach.
B. Sales Planning & Execution
– Develop daily plans to achieve DOC sales growth.
– Collaborate with Sales Managers to design strategies.
– Ensure adequate supply of month-old birds in districts.
– Conduct market analysis and adjust tactics (pricing, product, marketing).
– Forecast sales to guide production planning.
C. Technical Follow-Up
– Train teams on poultry management: brooding, vaccination, feed management, biosecurity, and disease treatment.
– Monitor disease prevalence and report to management.
– Provide technical support to clients.
D. Monitoring & Evaluation**
– Track weekly/monthly DOC orders and VA/Agent performance.
– Resolve complaints from Agents and smallholders.
E. External Relations
– Engage local governments and stakeholders in new territories.
– Represent Premier Poultry at sector meetings.
– Report regulatory changes affecting operations.
Key Performance Indicators (KPI
s
)
Quantitative
– Number of DOCs sold.
– Number of VAs/Agents and their average order size/cycle time.
Qualitative
Team management,
Communication,
Sales planning skills.
Qualifications
No prior experience required (recent graduates encouraged to apply).
Preferred: Bachelor’s degree/Higher Diploma in Animal Production, Animal Health, Agro Economics, Veterinary Science, or related fields.
